De Beers Group expands to Europe with a German partner with a diamond license

De Beers Group Expands Europe with a German partner with a diamond license

By DALE BENTON. March 22, 2018, 8:14 a.m.

The De Beers Group has continued its strong end of 2017 by expanding and cementing its European presence through the signing of a strategic association of diamond retailers.

The world's leading diamond group, with an expanding portfolio in Botswana, Canada, Namibia and South Africa, has taken its first steps in the German diamond market with a leading diamond license partner.

Heinz Mayer, diamond jewelry specialist based in Idar-Oberstein, will launch the Forevermark collection of De Beers Group.

De Beers Group is also in the first discussions and negotiations to continue its expansion through associations in France and Italy, since De Beers Group comes from a successful 2017 that registered a growth of 19%.

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Stephen Lussier, Chief Executive Officer of Forevermark, said: "Forevermark is pleased to add new licensing partners in major European markets and further expand the global reach of the brand." The flow of international travelers across Europe from key consumer markets such as USA, China, India and Japan is an important influence in the selection of brands and to reinforce the visibility of the brand in the main European destinations is a powerful step following the successes of 2017.